New clothing stores within the local Tesco Extra

Since our first announcement on September 9th of the Tesco Extra plans within the Willowbrook Centre in Bradley Stoke we caught up with Dan Morris, Refit Manager, for a greater understanding of the new layout of the store.

Having trialled the idea in Europe, the success has encouraged the General Merchandise (non food) transformation, although with difference concessions, in the UK and Bradley Stoke is the first in the South West group to do so.

With just 5 weeks from start up to the project going live, it’s all hands to the deck and you will have seen sections of the ground floor being moved and transformed with new styles of racking, A-frames, nesting tables and towers and hoardings erected upstairs. Arcadia Group will be taking space upstairs for their Dorothy Perkins store and Burtons and there will be a refit for the F&F brand. The mobile phone shop will be relocated to the front of the store where the Direct desk is currently. Customer Service will remain in the same location alongside the foreign exchange bureau and you will soon find the Direct desk located at the back of the store, alongside the electrical line.
Claire’s will be in store mid November, going upstairs as a clothing fixture.
Non Food and F&F will be completed by 12th October and a launch of the new store by 26th October.

The onset of additional clothing shops seems to have initiated a positive response locally; our Facebook post reached nearly 8,000 users, attracted over 100 likes and a vast amount of positive comments. Dan said “The response from the community has been overwhelming so far, with one local resident having recalled purchasing his first tailored suit from Burtons on the Gloucester Road for £4”. Many will know that Burton was the first to sell off the peg tailored suits! It is also thought additional customers will be visiting Bradley Stoke because of the new stores resulting in a larger footfall for other local businesses too.

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